Founded by tech entrepreneur Bruce Quarto, the California-based independent label Quarto Valley Records represents the diverse genres of Icons, Rock, Blues and Jazz along with an impressive roster of legacy artists and emerging talent including Paul Rodgers, Savoy Brown, Edgar Winter, Deborah Bonham, The Immediate Family, Denny Seiwell, Richard T. Bear, Texas Scratch and Dominic Quarto.
A rebellious child with an ability to fix all manner of things, the California born and bred Bruce Quarto has grown into a passionate entrepreneur, with a brain seemingly moving four million times faster than most, who wants to help others and accomplish things people say he can’t,.
Bruce began his career as a computer programmer, developing a very successful tech business, which he later sold for more than enough money to retire early. However, retirement was something that did not interest this fast-paced, creative executive. Instead, he turned his attentions from coding to his passions for music, films, where has taken films to the Cannes, Tribecca and Rome Film Festivals and philanthropy.
Impassioned by the desire to fix problems and provide solutions for broken situations, Quarto was moved to create Quarto Valley Records (QVR), after a conversation with his friend brought to light the way most record companies treat their artists. He began to study the industry and seek ways to conduct business that was fair to all.
By means of this discovery, Quarto developed, Quarto Valley Records, as a Simple functioning Independent Record Label where Successful musical legends such as Paul Rodgers, Edgar Winter, Savoy Brown, Deborah Bonham and Denny Seiwell among others were able to call home, while not losing artistic creativity and freedom. Throughout the development of this Powerful label many offshoots have been conceived such as Quarto Valley Records Icons, Blues, Jazz, Rock and the forthcoming Young Guns sub labels.
Since he had more than dipped his toe into the film industry by establishing his BSQ Productions entity and executive producing a quartet of feature film projects, including Happy Birthday with Steven Tyler of Aerosmith fame and The Third Rule with Sir Anthony Hopkins and Jason Biggs. Quarto executively produced an Elegant production entitled, Free Spirit, Live from the Royal Albert Hall in the United Kingdom; where Paul Rodgers and band brought to life the hits he wrote and sang years previous for the rock band Free which he formed. The tour took a journey through Europe and the United States before culminating into a sold out performance full of all the hits we’ve all come to know such as “All Right Now” and “My Brother Jake”.
“The truth is that the record industry did need a kick and not all of that has to do with technology,” he says. “I want to change everything about the record industry and everything about the way artists are treated. The artists create music and basically need someone to shepherd, nurture and take care of them, so they have the room to blossom and create for the world. The problem with the current record business is that money rules their every thought. I can’t understand why the industry has been so cruel to the people who create so much great music.”
For artists who come to Quarto Valley Records, Bruce insists, “we aren’t going to make them eat their veggies, but they are going to see some green that they haven’t seen before. They’re going to be well taken care of…I’m here to build great lives, not to make tons of money for myself. I want the artists to get the rewards they deserve.”
Quarto believes that Rock n Roll and Blues is in the process of taking its turn on the wheel of rediscovery that comes to all forms of music over time. He’s certain that the time is now for the genres and has many other projects planned, including upcoming young guns and country projects. Bruce has also established a Blues foundation and plans for festivals, concerts, and even a campus for artists to create and record.
Quarto hasn’t left the tech out to dry as he also recently re-entered the field of technology, entertainment, and marketing via his Melodic Technologies Company. The genesis of the company came from Chi, a jewelry designer friend, and his utilization of a Near Field Communications (NFC) chip first placed into a pearl and then other jewelry. Bruce saw other possibilities within the realm of music and entertainment and soon after the Musical Bead was created, offering new music (full albums or singles), music videos or even a playlist of anyone’s musical choice. Putting the NFC chip onto (or into) other wearable objects, including band or sports merchandise is also being explored. Of course, Quarto sees that this technology has a synergy with his record label and its music, as well as offering more unique marketing possibilities on a variety of objects and promotional items. It’s a definite to say that there’s more to come from Melodic Technologies, Inc and this Quarto Valley Records synergy.
In Quarto Valley something is rising, and that something is Bruce Quarto’s multi-versed record label Quarto Valley Records, Melodic Technologies and BSQ Productions. An inventor and renaissance man offering a positive, fresh outlook for the record industry, film productions and exciting, innovative technology for the world!
